We don’t need to be a Social Marketing Specialist to know we are slaughtered and inundated by slogans by marketing gurus on the internet, that promise traffic, recognition and profit, if you just follow them, read this, or try that.
If you look closer, these same marketing specialists have very little followers on their various social platforms. Why is that? Because they are faking it! They’re faking it until they make it, or until there is a solid, predictable marketing method in place that they can stick to. No one really knows what truly works yet to drive traffic and sell products from your site.
It’s time to get back to basics, back to good wholesome feelings that people still use in their social activities during the day. No one wants to listen to a know-it-all dressed in a business suit at a neighborhood barbecue, or a person who comes into a room of strangers and tries selling something to everyone. He/She becomes instantly despised, and that’s the same for the internet.
The most successful people are the ones that wear their heart on their sleeves and is not afraid of expressing true feelings. People can smell fake a mile away, so be real. Stop bragging about your credentials and listen to your clients. Listen without thinking about what you’re going to say next. Stop placing dollar signs on the faceless victims that just needed your help.
When I first started writing books I thought about all the things I thought people would like. I talked about sex, drugs and Rock n’ Roll. I was so engrossed with my idea of cool, with what I thought my audience wanted, when in fact they were patiently waiting for me to grow up. They wanted a solution to the madness. They wanted to get a nugget of wisdom that floated somewhere deep in the bile that I was producing.
It took a few years for it to sink in. People wanted the guts. They wanted to know the real me. I didn’t write that way. I was looking to be the next Jack Kerouac or Chuck Palahniuk. I thought my audience would be so entertained with my memoir about drunken theatrics, that they would propel me to stardom. I lived a lie, and my sales reflected it.
The World is changing fast. I don’t see a lot of people drinking and smoking anymore. It’s not like the seventies, or the HBO series Madmen, where every scene someone is holding a drink and a cigarette. People want healthy, and they want to extend their life as long as possible, not destroy it.
When reality slapped me in the face, I stopped running with my ego, sat still and looked within. The noise slowly disappeared. The money schemes subsided, and I was able to listen to my real heart. The true voice came out and wanted to reveal what I had been doing wrong for all those years. People began to listen. They wanted to see my face and know my name. I began to write without thinking about the outcome, about the dollars and laughs. I wrote without thinking about how I could benefit from others. The more selfless I became, the more people listened. It was miraculous, the simple act of letting go produced some of the best stuff I had written.
It seems that the majority of people who use the internet to market themselves are fixated on SEO, branding, backlinks, tags, adwords, and a million other tricks. Some people hire ghost writers to add content to their blogs so that search engines can find them better and drive their Alexa rank up. It’s a mad dash to the invisible finish line and feelings, especially vulnerable feelings are squashed. Don’t people realize that everyone is writing about how to market content. If everyone is talking about marketing content, who is writing the content?
What I believe people want is HONESTY. They want to know you are just as scared about life as they are. They want to see your grief, your happiness, and what makes you tick. They don’t want another data report about SEO, or how to “go viral.” They want Bob to walk out of salesman mode and sit down and really talk. If Bob doesn’t, he is just another bullshitter.
I wrote an article awhile back that was called, “Tens Ways In Being Man.” It was meant to be satirical, clever and marketable, I thought. No one liked it. I pulled it. What people really like are the posts about how insecure I get in life, how I made it out of a downward spiral. They didn’t want comedy hour, they wanted Erik to be Erik. There is a lot of value in letting go of the façade, and in today’s lightening quick world, people are starving for real more than ever.
Copyright 2012. Erik Christian